Thank you for considering our book, “Creating and Delivering Totally Awesome Customer Experiences.” We hope you decide to purchase a copy for yourself and learn how the step-by-step process of Customer Experience Mapping™ can help you build awesome customer experiences in your own organization.

Readers find this book is an excellent in-depth implementation guide for Customer Experience concepts and opens the door to tangible improvements in performance and the experience you deliver to your customers. However, we never stop improving or creating new and better ways to deliver the very best customer experience. We have taken the concepts in the book to new levels and built on the concepts presented. We have developed a Simple and Powerful approach that allows these concepts to be implemented even easier than before. We recommend if you’re truly interested in improving Customer Experiences and building Customer Loyalty, you most definitely will want to learn about how our concepts have evolved since the book was written.