Profitability
built on Loyalty

Type of Organization

 
"Invest in your CUSTOMERS
and they will Invest in YOU"
 
     
  Financial Measures Test  
 
   

We designed the Financial Measures Test to help you assess how well your organization is doing today in regard to building solid financial performance based on the Loyalty Factor of your constituents. Financial Performance is very tightly linked to how Loyal your constituents are to your organization. After you have taken the brief Test, click the results button to see how we believe you are doing and some suggested actions to assist you in this area.

Please answer YES or NO after each question. At the end of each section, please record your number of YES and NO answers in the total boxes.

 
   
The RED Test - Financial Measures  
   
No. Question   YES NO
         
1

Do you have a quantifiable way to measure Customer Loyalty?

 
         
2

Do you know how much profit is generated by your Loyal Customers - using some type of Customer Profitability Analysis showing the profitability of your customers - at least at the gross margin level?

 
         
3
Do you know what it costs to serve each of your customers - at least the top 20% of your customer base?
 
         
4
Has your organization defined the standards and metrics to determine what is in involved in "delighting" and "satisfying" your customers?
 
         
5
Are your financial measures (Profitability, Revenue, Cost Control, etc.) linked to the Loyalty of your Customers?
 
         
6
Do you know the cost it takes to acquire a new customer?
 
         
7
Do you know the cost it takes to find, hire and train a new employee at all levels in the organization?
 
         
8
Do you know how much more revenue is created from your "Loyal" Customers as compared to those that are merely "Satisfied" Customers?
 
         
9

Do you know how much more profit margin you are able to generate from your "Loyal" Customers as compared to those that are merely "Satisfied" Customers?

 
         
10
Are your financial measures (Profitability, Revenue, Cost Control, etc.) linked to the Loyalty of your Customers?
 
         
11
Do you know how much of your overall revenue is generated by your Loyal Clients?
 
         
12
For your "best" customers (those that contribute 80% of your revenue), would they tell us that they feel they have a "Trusted, Loyal Relationship?"
 
         
  TOTALS  
 
   
Remember your Score!!
To see what your score means, please click on the Results button to the right.
 
 
       
 
 
   
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The RED
Test