A score in this range indicates there are some basic programs in place to address both Strategy and/or Risk. With this score we are not certain whether one area is very strong and the other non-existent or both are at an average state. You need to make an assessment as to which is accurate so you can invest the resources into either area or both.

Our recommendation would be to start with doing some basics in both areas. Evaluate the level of risk the organization has in regard to both its customers and employees. A quick risk analysis will give you the potential defection rates of your best customers and employees and this will tell you if this is at a critical stage or one you can get by with for a while. Next, look at the strategic planning process and ensure that one is in place and that it incorporates the "voice" of the customer in your planning for the future.

At this score, there are certainly some areas to strengthen immediately so you don't run the risk of falling behind in any one of these key areas. To understand better how to address the employee and customer issues, we would recommend taking those Red tests as well.

A score in the bottom range is of great concern. These two areas of an organization can't afford to be ignored. If there isn't a formal strategic plannign process with specific inclusions from the "voice" of the customer and employee we feel you are at high risk of defection in both areas and thus high risk overall to the organization.

We would highly recommend some immediate action be taken in both these areas. First, collect information that can be used in developing your strategy going forward. It isn't too difficult to capture the "voice" of your customer and employees by doing a Promise Assessment to understand what they would like you to Promise them today and in the future. Next, we would recommend a profitability analysis on your best customers and segments to understand who is contributing the most to your organization. Once you understand these two basic pieces of data, you can then begin a plannig process.

Schedule a strategic planning session with an outside experienced facilitator to take this information and guide you through a structured planning process. The value of the structure is to capture the thinking of your leadership, based on information from you two key constituents - your customers and employees. Make sure the planning process also involves executable strategic objectives so you can ensure that the direction you decide upon gets implemented.